BOLO is a two and a half-day digital marketing conference focused entirely on the small to mid-sized advertising agency or marketing consultancy. The goal is for attendees to leave with new ideas and a solid path to implement those ideas upon their return to the office. While all digital marketing topics can’t be covered in two and a half-days, the hope is to enlighten attendees with new applications and new tools; success stories; emerging media options in social, search and display and even some hands-on training sessions and labs. An up-to-date conference schedule is available here.
Some of the speakers present at this exciting conference include industry-specific keynotes from Guy Kawasaki, Bryan Eisenberg, and Jim Lecinski (Managing Director, Google). The conference will also include eight sessions where attendees can learn analytics packages, email management tools, social sentiment tracking tools, mobile marketing tools, PPC management tools, etc. There will also be three hands-on training sessions for an entire afternoon, including an advanced search marketing session and a Facebook/Twitter/LinkedIn for agencies session. Also on tap are a host of breakout sessions, a few panel discussions and a usability best practices review of attendee-submitted sites.
The event runs from October 11-14 at the Hotel Valley Ho in Scottsdale.
Everything in the schedule is geared specifically towards advertising, marketing, PR and design agencies, typically with under 50 employees. The content of the event was put together to address needs that are unique to them and is focused more on local and regional players as opposed to national marketers. For instance, there is a breakout on how to price and sell social media engagements and another on whether or not it makes sense to engage Twitter on behalf of a client. This is one of the key things that differentiates BOLO from other events — a small agency focus and a commitment to actionable learning.
Register for the event today!
Local attendees who register before August 28, 2009 will receive free attendance at a 2-day, hands-on training session. The hands-on sessions are typically $799, so for anyone looking to get some extensive training, this is a great option. In this instance, registrants would need to call Lacey French at 480.355.0074 to receive this offer.
Bolo is put on by agencyside, a wholly-owned subsidiary of Sitewire.
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